Product Review: ListFire (Email List Builder)
by Mark
Joyner
WHAT IS IT?
- A viral marketing tool for
building your email list.
WHERE DO I GET IT?
WHAT'S THE SCORE?
- Overall Rating: 4 Stars
(5 Possible)
- Viral Potential: 5 Stars
- Ease of Use: 5 Stars
- Price: 5 Stars (Hey, it's
free)
- Usefulness: 3 or 5
(If your target
market is Internet Marketers,
entprepreneurs, webmasters, MLMers, or business
owners: 5 Stars. For anyone else: 3 Stars)
MY RECOMMENDATION?
- Use this - it's free, it's
easy, it works.
If someone put a gun to your head and said, "fork over all
of
your business assets, punk!"
And then said, "Well ... it's Christmas, so I'll let you
keep
one." (Hey, in my fantasy world muggers are polite ...)
What would you chose?
Almost any successful business person to whom you ask this
question
would invariably say "my list".
Business on and offline begins with "lists" of people.
With a
good list of prospects you can lose everything else and still
come back swinging in no time.
Certainly the best marketing tool in existence (in terms
of ease
of use and return on investment) is a good list of opt-in email
addresses.
NOTE: Good = a "warm" list of "targetted"
prospects.
(More on that in a minute.)
ListFire, by the brilliant up-and-coming Mike Chen, is an
opt-in
email list building tool that uses the power of viral marketing.
It is, in fact, one of the best viral marketing
tools I've ever
seen (this coming from a guy who was one of the pioneers of
viral marketing and has built Top 100 websites
with the power of
viral marketing).
It spreads quite quickly, and will build your list fast,
but
it doesn't come without its shortcomings (everything in life is
a give and take).
First, some may think that the lists built with ListFire
are
untargetted ... Well, yes and no. That is, you are targetting
other newsletter list owners quite effectively!
What does this mean? Well, it means that if your target
market
is one of the following you're in luck:
* Business Owners
* Marketers
* Webmasters
* Entrepreneurs
* Network Marketers
* Internet Marketing Junkies
Chances are very high that users of ListFire will fall into
one
or more of those categories, so if that's your target, stop
reading this review right now and sign up for ListFire:
If that's not your target market then it's sort of hit and
miss ...
Whether or not people will be interested in what you have
to say
is left completely up to chance. But that's not such a big
problem.
This is what I like to call "Cheeseburger Traffic".
Cheeseburger
Traffic may not be targetted, but it comes cheap!
I take as much of it as I can because I know it's just a numbers
game.
So, even if ListFire is going to bring you Cheeseburger
subscribers it's still a great deal.
Hey, it's totally free, very easy, and takes just a few seconds
to
get started - so give it a shot.
Oh yeah ... and if your target *does* fall into one of the
above
categories then you're basically getting Filet Mignon traffic
for free. Not a bad deal.
Another nice thing is that the ListFire system allows you
to email
to the list you build with it in a very warm fashion. That is,
people will automatically recognize it
as a ListFire mailing so
won't dismiss it as spam.
Further, you get to use thier servers for your mailings,
so you
don't even have to worry about hosting the list you build.
Now, the best part about ListFire is that it's very viral.
That
is, your list will begin growing of its own accord. Of course
your mileage may vary, but in my first day
of using ListFire my
list was already 5 levels deep (meaning it grew virally 5 levels
below my starting point).
Not bad.
My conclusion: go take 5 minutes out of your life to sign
up for
free. In those 5 minutes you could sit around and ponder what
your next marketing move will be or you can
sign up for ListFire
and start building more opt-in subscribers.
All the best,
Mark
Mark Joyner
CEO, Aesop.com
click opt-in here for info
