Marketing Smarts Marketing Simplfied even for the Beginer Issue#01 22 04 This publication is 100% opt-in. We respect your privacy and will NEVER give or sell your email address to anyone. --------------------------------- Subscription Management --------------------------------- Subscribe info marketingsmarts-subscribe @smartgroups.com unsubscribe info marketingsmarts- unsubscribe@smartgroups.com contact list owner marketingsmarts @smartgroups.com >>>>>>>>>>SPONSOR MESSAGE<<<<<<<<<< Do You Have What it Takes to Retire Wealthy and Be Financially Free? Answer this simple quiz to find out: Would you be willing to work a few hours a week on a proven system guaranteed to bring you recurring streams of income? Do you enjoy working once and making money over and over again? Are you a leader that says "I can do it" instead of wishing things would get better? Do you have an open mind to listen to new opportunities before you discount them? If you can honestly say "yes" to these 4 questions you'll find this letter extremely important to your future. There are only 2 things required to achieving financial freedom. The right attitude is the first part and you've already demonstrated you've got that. The other part of the puzzle is the right opportunity and that's the reason I'm writing to you... My name is {Margaret Kelly} and I wanted to share with you the most startling moneymaking discovery I have ever found. (Actually, stumbled across is more like it.) I've spent years looking for legitimate business opportunities that the "average Joe" could profit from but I've always managed to come up short. I bought all kinds of tapes, distributorships, and plans with absolutely nothing to show for my effort. But one day my friend John asked me to check out a new home-based business he'd found. To say I was skeptical would be an understatement but I finally agreed to take a look at it just for {John}'s sake. What I found out completely blew me away! I'd never seen a faster, simpler way to start generating immediate streams of income. I tried it out and after just {31} days I was earning enough to sock a little extra away in my retirement plan and go on that vacation I'd been promising my wife for years. The best part is it doesn't require much time, there's no selling and nearly zero risk. It's so simple, I believe almost anyone can do it. Listen, I'm sure you're probably skeptical (just like I was) but it took my friend, {John}to twist my arm and finally turn me on to this incredible opportunity. And I'd like to do the same for you... That's why I'm put together a special information packet that explains everything in full detail. I'll tell you all about my story and this program. How it's given the freedom to do what I want. To spend more time with my family. Travel. And just enjoy life. There's no-obligation and I promise no one will bother you with annoying phone calls. To get you copy of this important information packet rushed out to you simply send an email to: {regalalberta@lycos.com}.Subject go4 millions. Best, {Margaret Kelly} P.S. One definition of insanity is doing the same thing over and over again and expecting different results. So unless you decide to do something different you will never achieve what you truly deserve. If you've been looking for a way to create wealth, achieve financial independence and finally get out of the 9 to 5 rut you owe it to yourself to send me an email. I can guarantee you that if you put this aside to "think about it" you won't be any closer to your financial goals. >>>>>>>>END SPONSOR MESSAGE<<<<<<<< Editor Notes: In this issue you will learn the top 24 top Marketing Mistakes. Also how to build a responsive mailing list ------------ Contents ------------ - Article - Resources - Poll - Last week's poll results - Book Review ------------------ Feature Article ------------------ Do You Make These Dumb Marketing Mistakes? (I Have Made Some of Them Myself!) Copyright © 2004 Quick Turn Marketing International , Ltd. Dear Friend and Subscriber, Most businesses have what I called a "sales prevention department." It's not part of anyone's business plan and no one starts their SP department intentionally, but we all have one. It’s the "department" that sends out the messages that prevent people from spending their money with you. My personal favorite is a classic and one that you see all the time in front of grocery stores at bus stops... “No Change Here” Imagine you're walking down the street in a new neighborhood and you see a sign that says: “No Change Here” The message is clear: we're not very friendly here. And your reaction to that message will be just as clear: “I don’t want to go in there.” If you see that sign every day while you're waiting at the stop, the impression it leaves -- that the shop is one that is uninviting and unhelpful -- will linger. If you need to purchase a pack of gum or a magazine, you'll take your business elsewhere. Over the past two years, I've collected the following 24 sales-killing messages from lots of Sales Prevention Departments. Do you recognize any of them from YOUR business: The "Just Say No" Sales Prevention Department * We don’t allow ads like yours to placed in that section. * We don't accept VISA, MasterCard and American Express. * We don’t sell to Canada/USA. The "Catch Us If You Can" Sales Prevention Department * We don't have 800 numbers that work for both the U.S. and Canada * Our telephone prospect/customer put on hold “forever”. * Our telephone prospect/customer gets busy signal. * The person who handles that is not here. Can you call back? * We don't accept orders by fax or e-mail. * We don't orders in person. * We can’t accept your order unless you have an account with us. The "Pony Express" Sales Prevention Department * We can’t ship over the border. * I’m sorry, we only ship UPS – we don’t ship FedEx. * We only order/ship on Wednesdays! The "Don't Quote Me" Sales Prevention Department * Our price quotes arrive late…or not at all -- please call again * We don't guarantee our quote * We don't guarantee our work, product, or service * We don't give demos to our customers/ prospects. The "We're Not Listening" Sales Prevention Department * We don't have the product in stock * We don't offer a money-back guarantee * We're not offering a payment plan * We're not matching our competitor's price, even though you want us to * We're not answering your concerns with our "irresistible offer" >>>>>>>>>>SPONSOR MESSAGE<<<<<<<<<< Product Review: ListFire (Email List Builder) by Mark Joyner WHAT IS IT? - A viral marketing tool for building your email list. WHERE DO I GET IT? WHAT'S THE SCORE? - Overall Rating: 4 Stars (5 Possible) - Viral Potential: 5 Stars - Ease of Use: 5 Stars - Price: 5 Stars (Hey, it's free) - Usefulness: 3 or 5 (If your target market is Internet Marketers, entprepreneurs, webmasters, MLMers, or business owners: 5 Stars. For anyone else: 3 Stars) MY RECOMMENDATION? - Use this - it's free, it's easy, it works. If someone put a gun to your head and said, "fork over all of your business assets, punk!" And then said, "Well ... it's Christmas, so I'll let you keep one." (Hey, in my fantasy world muggers are polite ...) What would you chose? Almost any successful business person to whom you ask this question would invariably say "my list". Business on and offline begins with "lists" of people. With a good list of prospects you can lose everything else and still come back swinging in no time. Certainly the best marketing tool in existence (in terms of ease of use and return on investment) is a good list of opt-in email addresses. NOTE: Good = a "warm" list of "targetted" prospects. (More on that in a minute.) ListFire, by the brilliant up-and-coming Mike Chen, is an opt-in email list building tool that uses the power of viral marketing. It is, in fact, one of the best viral marketing tools I've ever seen (this coming from a guy who was one of the pioneers of viral marketing and has built Top 100 websites with the power of viral marketing). It spreads quite quickly, and will build your list fast, but it doesn't come without its shortcomings (everything in life is a give and take). First, some may think that the lists built with ListFire are untargetted ... Well, yes and no. That is, you are targetting other newsletter list owners quite effectively! What does this mean? Well, it means that if your target market is one of the following you're in luck: * Business Owners * Marketers * Webmasters * Entrepreneurs * Network Marketers * Internet Marketing Junkies Chances are very high that users of ListFire will fall into one or more of those categories, so if that's your target, stop reading this review right now and sign up for ListFire: If that's not your target market then it's sort of hit and miss ... Whether or not people will be interested in what you have to say is left completely up to chance. But that's not such a big problem. This is what I like to call "Cheeseburger Traffic". Cheeseburger Traffic may not be targetted, but it comes cheap!I take as much of it as I can because I know it's just a numbers game. So, even if ListFire is going to bring you Cheeseburger subscribers it's still a great deal. Hey, it's totally free, very easy, and takes just a few seconds to get started - so give it a shot. Oh yeah ... and if your target *does* fall into one of the above categories then you're basically getting Filet Mignon traffic for free. Not a bad deal. Another nice thing is that the ListFire system allows you to email to the list you build with it in a very warm fashion. That is, people will automatically recognize it as a ListFire mailing so won't dismiss it as spam. Further, you get to use thier servers for your mailings, so you don't even have to worry about hosting the list you build. Now, the best part about ListFire is that it's very viral. That is, your list will begin growing of its own accord. Of course your mileage may vary, but in my first day of using ListFire my list was already 5 levels deep (meaning it grew virally 5 levels below my starting point). Not bad. My conclusion: go take 5 minutes out of your life to sign up for free.In those 5 minutes you could sit around and ponder what your next marketing move will be or you can sign up for ListFire and start building more opt-in subscribers. All the best, Mark Mark Joyner CEO, Aesop.com http://www.ListFire.net/46782 >>>>>>>>END SPONSOR MESSAGE<<<<<<<< The message from each of these departments is loud, clear and unmistakable: No Change Here! The bad news is that the SP Department can never be completely shut down. But don't despair. With a little bit of attention, you can make your sales prevention departments as small and “ineffective” as possible. It’s bizarre what people do in business to stop taking money. They find ways to prevent people from giving them money, yet they’re trying like crazy to get new customers. Just cleaning up the sales prevention department alone will mean almost an overnight profits for a lot of businesses. The lesson: Fire your sales prevention department…or make sure you're operating with a "bare bones" staff. The fewer SP workers, the better! Until next time... Dan Lok ------------------------ Dan Lok is the World’s First Quick-Turn Marketer, with a proven track record of selling over $17.3 million dollars of merchandise and services. He’s the rebel copywriter who’s created hundreds of money-making ads and sales letter for over 39 different industries. And now you can get inside the head of one of the world’s top copywriters without paying a dime at www.QuickTurnMarketing.com >>>>>>>>>>SPONSOR MESSAGE<<<<<<<<<< Do you know what the most important, yet rarely talked about aspect of Internet marketing is? Your sales copy. That's right! No matter what kind of methods and techniques you use to get traffic to your site, if you don't have an effective sales letter, you're not going to make any sales. Yet, virtually all the info you find on this subject is, at best, general info: "Use benefit packed statements," "Talk TO your reader, not AT him," "Use bulleted lists," etc. etc. This kind of advice really doesn't help you. What if I told you that I found a product that will allow you to quickly and easily create a sales letter, in only 2 1/2 minutes, that is guaranteed to sell your product or service... without writing? That's right. You just fill in the blanks and you've instantly got a winning sales letter, guaranteed to bring in the sales. Increase your sales now by getting yourself a copy of "Instant Sales Letters" by clicking below: See you on the web! http://tinyurl.com/2jl85 >>>>>>>>END SPONSOR MESSAGE<<<<<<<< ------------- Resources ------------- >>>>>>>>>>SPONSOR MESSAGE<<<<<<<<<< Subject: You Are Closer Than You Think! Do you have a dream that one day you will find a "totally unique" place on the Internet, where YOUR success is the Companies Number 1 priority? A place that is created so that people like yourself have a better than average chance of achieving TRUE financial independence? Thousands of people each day come to the Internet looking for their pot of gold, only to find that once they reach the pot, all they find is disillusion and heartbreak. I will not let this happen to you! Not only does the company I am involved in put YOUR success at the top of the list, the company itself was created to help people achieve success. If you are serious about escaping the retrace and achieving your dreams, let me help you. Please email me at regalab@telus.net for more details. Regards, http://tinyurl.com/46lf2 >>>>>>>>END SPONSOR MESSAGE<<<<<<<< ----- Poll ----- Want to Find all the answers to all things techie in Plain English? http://tinyurl.com/4mucc -------------- Poll Results Next Week -------------- >>>>>>>>>>SPONSOR MESSAGE<<<<<<<<<< The Moment you join ReferralWare team, you'll have the tools necessary to market effectively on the Net! Once you join free all these great bonuses are your's to profit from... Ebay Reports Magic 1800 # and more http://tinyurl.com/5lebt >>>>>>>>END SPONSOR MESSAGE<<<<<<<< ---------------- Book Review The Beginner's Guide to Starting a Web Site ---------------- Table of Contents Why Put Your Business On the Web What Equipment You Need What Skills You Need 3 Simple Tools for Creating Your Website Domain Name Basics Hosting Your Website What to put on Your Website How to Make Your Site Interactve Free Graphics for Your Website How to Sell on Your Website Where to Go From Here Web Dictionary Create Your First Business Website in 10 Days Requirements You must have Abobat Reader to view this Ebook To get your free copy mailto: regalab@telus.net Closing Comments, Thanks for your valuable time Margaret Kelly --------------------------------- Subscription Management --------------------------------- Subscribe info marketingsmarts-subscribe @smartgroups.com unsubscribe info marketingsmarts- unsubscribe@smartgroups.com contact list owner marketingsmarts @smartgroups.com __________________________________ Marketing Smarts is a weekly publication Copyright © 2002 All rights reserved worldwide.